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What’s In a Name? Plenty if You Call It a ‘Drink’

Recently, the FDA released a long-awaited final version of its guidance regarding the differences between beverages and liquid dietary supplements. The “Guidance for Industry: Distinguishing Liquid Dietary Supplements from Beverages” had been promised over the course of the last two years as part of the ongoing dialogue between certain U.S. Senators and Congressmen and the FDA. So, now that it is out, what does it mean?

Of course, it is always important to remember that FDA guidances are not the law, but instead, reflect the FDA’s current thinking on the subject. That being said, while guidances aren’t law, they are instructive on how the FDA is likely to act regarding the topic and it is generally advisable to follow the guidance if a company does not want to run afoul of the FDA. Keep Reading

Industry-wide Impact of FTC’s POM Wonderful Ruling

Last month, the U.S. Federal Trade Commission (FTC) issued a final ruling in a case involving POM Wonderful LLC, determining that certain ads for its juice products made misleading claims about the drink’s health benefits. This case has implications beyond the immediate effects on the company involved. The decision will affect a wide swath of the food and beverage industries by further tightening the criteria that will be required to sustain claims that a given product treats a disease. The FTC said that the claims in the instant case must be backed by two randomized, controlled clinical trials. These are essentially the same criteria employed by Food and Drug Administration (FDA) in assessing new drugs. Keep Reading

Large Soda Ban: Public vs. Personal Policy

Large SodaThere has been much discussion on the proposal to ban large (>16 oz.) serving sizes of non-diet soft drinks in New York City. I am glad it has people talking about the problem of obesity, but I am not sure this policy is the best approach on balance. My colleagues and I examined the available studies published as of 2010 that might indicate whether such a policy would have the desired effect (Mattes et al., 2010).We found five randomized, controlled studies that had attempted to determine whether asking people to reduce their intake of sugar-sweetened beverages (SSBs, of all types, including soft drinks) would result in weight loss. In people who are already overweight, it appears that there is a very small mean effect in weight reduction, although it is not statistically significant when looking at the range of effects in the whole sample. Keep Reading

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