On November 20, Hostess announced that mediation with its bakers union had failed and that the 82-year-old company would proceed with liquidation plans. The good news is that the company’s iconic brands, such as Twinkies and HoHos, may not be gone for good. There may be multiple buyers of the individual product brands under the Hostess umbrella or there may be a single buyer who acquires them all. But rest assured, they will be sold because they have real market value. Estimates are that the combined sale of Hostess could be worth over $2 billion.
They say if you just wait for a while things will come back around. Well, that sure is the case with Kraft and confections, but now in an even greater or bigger position. The merger between Kraft and Cadbury places Kraft as the largest confectionery company internationally in areas such as chocolates, sugar confections, and a close second in chewing gum.
With such a presence, opportunities will arise for those in the food industry with vision and skills. Keep Reading