• Archives

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 21,923 other followers

  • Instagram

    There was an error retrieving images from Instagram. An attempt will be remade in a few minutes.

Our Evolving View of Food

Food, as we all know, is so much more than a simple source of sustenance. And the process of delivering food to the consumer increasingly requires companies to be aware of issues of sustainability and social responsibility.

“Food is risk today; it is ethics today; it’s medicine; and it’s fuel,” said Sylvia Rowe, SR Strategy, Washington, D.C., speaking in a symposium (Session 013) on Sunday morning, June 7, titled, “The Convergence of Health and Wellness and the Environment: Drivers Behind Consumer Choice.”

Consumers are grappling with a variety of complex issues when they consider the big picture of sustainability, Rowe pointed out in her symposium presentation, which addressed both consumer perceptions and media coverage of the food industry. Today’s consumers are weighing the significance and convergence of several issues as they make food purchases. They’re taking into consideration whether a product is organic, whether the ingredients are locally sourced, and whether it delivers health and wellness benefits.

Consumer attention to issues of sustainability and ethics is heightened, of course, by the ongoing media scrutiny the food industry undergoes, said symposium presenter Richard Elder, Elder Communications, Nellysford, Va.

Watch for some new controversy to emerge in the wake of an upcoming movie release, said Elder. The new film, Food Inc., which is slated to premiere June 12 in Los Angeles, San Francisco, and New York City, will take aim at major food companies, claiming that their focus on profits overshadows their interest in benefiting the consumer, Elder said.

What is your view? Is the food industry facing more intense media scrutiny than ever before? What is the best way for food companies to respond?

Mary Ellen Kuhn
Food Technology magazine
Managing Editor

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: